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Howdy friend, I want to talk about something important. Google Zero—the time when Google stops sending clicks—has come for many sites. And if not "zero," at least a large decrease in traffic.But Google still sends billions of visits per day to the web: visitors looking for specific websites, buying things, connecting with other humans, and solving a million unique problems.But increasingly, they are not looking for generic information. Yet many sites are still publishing generic blog posts. I...
Howdy Reader! It's a great irony that while AI answers can reduce clicks to our websites, AI output often relies on user-click data to produce more accurate results. That's what I learned after diving deep into user click signals from Google's API leak, antitrust trial, and patent filings. If algorithms like "RankEmbedBERT" sound boring, it was digging into how Google defines goodClicks and lastLongClicks that really deserve attention. These are seemingly fundamental to Google's ranking...
Howdy SEO Super Friend! As we spot a small number of sites recovering traffic from Google's last round of updates, it's becoming clearer what Google wants when it talks about "Helpful Content." UX (Ads & popups ↓) Business Model (Review sites ↓, ecommerce & forum sites ↑) First-hand Experience ↑ Now, based on our latest SEO study, we can likely add over-optimization to that list. Google says they want to demote content that's primarily made for search engines - but how do they know what to...