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Howdy SEO Super Friend! As we spot a small number of sites recovering traffic from Google's last round of updates, it's becoming clearer what Google wants when it talks about "Helpful Content." UX (Ads & popups ↓) Business Model (Review sites ↓, ecommerce & forum sites ↑) First-hand Experience ↑ Now, based on our latest SEO study, we can likely add over-optimization to that list. Google says they want to demote content that's primarily made for search engines - but how do they know what to...
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it was really time-consuming. The old HARO is no more, but the landscape for pitching journalists and building links through digital PR is more robust than ever. If you haven't pitched to publications in a while, here are my top 3 recommended alternatives to HARO for link building: HARO - Wait, huh? While classic HARO is gone, new owner...
Hi SEO Super-Friends,If there's one thing we learned from Google's antitrust trial last year and its extensive use of click data for rankings, it's that user satisfaction is really Google's #1 ranking factor. Google says to chase the user, not the algorithm. We had no idea how true this is. To oversimplify: Google watches what users click on and search for, then uses that data to rank more satisfying documents higher. One thing I've noticed working as a Google Quality Rater and examining...