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Howdy Reader! It's a great irony that while AI answers can reduce clicks to our websites, AI output often relies on user-click data to produce more accurate results. That's what I learned after diving deep into user click signals from Google's API leak, antitrust trial, and patent filings. If algorithms like "RankEmbedBERT" sound boring, it was digging into how Google defines goodClicks and lastLongClicks that really deserve attention. These are seemingly fundamental to Google's ranking...
Howdy SEO Super Friend! As we spot a small number of sites recovering traffic from Google's last round of updates, it's becoming clearer what Google wants when it talks about "Helpful Content." UX (Ads & popups ↓) Business Model (Review sites ↓, ecommerce & forum sites ↑) First-hand Experience ↑ Now, based on our latest SEO study, we can likely add over-optimization to that list. Google says they want to demote content that's primarily made for search engines - but how do they know what to...
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it was really time-consuming. The old HARO is no more, but the landscape for pitching journalists and building links through digital PR is more robust than ever. If you haven't pitched to publications in a while, here are my top 3 recommended alternatives to HARO for link building: HARO - Wait, huh? While classic HARO is gone, new owner...