Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
A New Google Quality Rating Scorecard + Top 2024 SEO Tips
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Hi SEO Super-Friends, As you may know, last year, I started working as a Google Quality Rater. I believe raters' work influences Google's algorithm more than most people think, and I wanted to understand exactly how they work. It's been super SEO-educational. Now, SEO clients occasionally ask for a "Quality" audit of their website. To do this, we created a Google Quality Rating Scorecard based 100% on Google's Rater Guidelines. Introducing the Google Page Quality Rating ScorecardAnd because you already subscribe to this newsletter, here's a link if you want to download it directly. Top 5 SEO Tips This Week1) Google releasing massive search quality enhancements in March 2024 core update and multiple spam updatesWe owe Barry Swartz a huge thanks for this comprehensive overview of all the massive Google updates this week + the insider information provided. Includes: Helpful Content/Core Update, Spam Update, Scaled Content Abuse (AI spam) Update, Expired Domain Update, and Site Reputation (Parasite SEO) Update. Whew! 2) Everything Google Lied to Users AboutA terrific deck from Michael King with lots of actionable SEO tips, including a Content Pruning workbook to assist in HCU recovery and lots more. 3) Top SEO Tips for 2024 — Whiteboard FridayThe great Crystal Carter nails it in this massive list of SEO tips in a new Whiteboard Friday for 2024. Yep, it's all about AI strategies. 4) Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove ItOkay, this isn't an SEO post, but with all the shakeups at Google, maybe you should consider diversifying your traffic sources. Plus, our friend Rand Fishkin wrote it, so 10+ points right there. 5) How to check if Google properly renders your JavaScript content?Honestly, a quick JavaScript check should be part of any good SEO audit. This up-to-date and easy-to-understand guide by Tomasz Rudzki is one of the best you'll read. |
SEO Tips Newsletter
Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
Howdy friend, I want to talk about something important. Google Zero—the time when Google stops sending clicks—has come for many sites. And if not "zero," at least a large decrease in traffic.But Google still sends billions of visits per day to the web: visitors looking for specific websites, buying things, connecting with other humans, and solving a million unique problems.But increasingly, they are not looking for generic information. Yet many sites are still publishing generic blog posts. I...
Howdy Reader! It's a great irony that while AI answers can reduce clicks to our websites, AI output often relies on user-click data to produce more accurate results. That's what I learned after diving deep into user click signals from Google's API leak, antitrust trial, and patent filings. If algorithms like "RankEmbedBERT" sound boring, it was digging into how Google defines goodClicks and lastLongClicks that really deserve attention. These are seemingly fundamental to Google's ranking...
Links, links, links Google's Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow "shady links." But what would happen if you disavowed every link pointed at your website? I was curious enough to try and find out... (who needs traffic anyway?) My traffic didn't exactly tank, but the experiment ended up surprising me more than expected. What I learned is that the tool is still very powerful. And...