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A New Google Quality Rating Scorecard + Top 2024 SEO Tips
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Hi SEO Super-Friends, As you may know, last year, I started working as a Google Quality Rater. I believe raters' work influences Google's algorithm more than most people think, and I wanted to understand exactly how they work. It's been super SEO-educational. Now, SEO clients occasionally ask for a "Quality" audit of their website. To do this, we created a Google Quality Rating Scorecard based 100% on Google's Rater Guidelines. Introducing the Google Page Quality Rating ScorecardAnd because you already subscribe to this newsletter, here's a link if you want to download it directly. Top 5 SEO Tips This Week1) Google releasing massive search quality enhancements in March 2024 core update and multiple spam updatesWe owe Barry Swartz a huge thanks for this comprehensive overview of all the massive Google updates this week + the insider information provided. Includes: Helpful Content/Core Update, Spam Update, Scaled Content Abuse (AI spam) Update, Expired Domain Update, and Site Reputation (Parasite SEO) Update. Whew! 2) Everything Google Lied to Users AboutA terrific deck from Michael King with lots of actionable SEO tips, including a Content Pruning workbook to assist in HCU recovery and lots more. 3) Top SEO Tips for 2024 — Whiteboard FridayThe great Crystal Carter nails it in this massive list of SEO tips in a new Whiteboard Friday for 2024. Yep, it's all about AI strategies. 4) Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove ItOkay, this isn't an SEO post, but with all the shakeups at Google, maybe you should consider diversifying your traffic sources. Plus, our friend Rand Fishkin wrote it, so 10+ points right there. 5) How to check if Google properly renders your JavaScript content?Honestly, a quick JavaScript check should be part of any good SEO audit. This up-to-date and easy-to-understand guide by Tomasz Rudzki is one of the best you'll read. |
SEO Tips Newsletter
Free SEO News + Tips to Help You Grow
Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips and research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it was really time-consuming. The old HARO is no more, but the landscape for pitching journalists and building links through digital PR is more robust than ever. If you haven't pitched to publications in a while, here are my top 3 recommended alternatives to HARO for link building: HARO - Wait, huh? While classic HARO is gone, new owner...
Hi SEO Super-Friends,If there's one thing we learned from Google's antitrust trial last year and its extensive use of click data for rankings, it's that user satisfaction is really Google's #1 ranking factor. Google says to chase the user, not the algorithm. We had no idea how true this is. To oversimplify: Google watches what users click on and search for, then uses that data to rank more satisfying documents higher. One thing I've noticed working as a Google Quality Rater and examining...
Hi SEO Super-Friends,Today, I'm sharing new research that you're seeing early as an SEO Tips subscriber. What does Google mean by Helpful Content? Nobody seems to know, but new data increasingly suggests that Google doesn't like overly-optimized titles, especially a very specific type of title: the listicle. I recently analyzed 1250 titles across Google's HCU's losing and winning sites. One pattern clearly stood out: losing sites used numeric and descriptive adjectives far more often in their...