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New: 17 Content Types to Survive+Thrive Google’s Zero-Click Future
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Howdy friend, I want to talk about something important. Google Zero—the time when Google stops sending clicks—has come for many sites. And if not "zero," at least a large decrease in traffic. Yet many sites are still publishing generic blog posts. I wanted to know - how should publishers shift their content strategies to thrive?
You still need to bring your "A" game - but these are the content types with the highest chance of publisher success. Hope you find it helpful! Best of luck with your SEO |
SEO Tips Newsletter
Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
Howdy Reader! It's a great irony that while AI answers can reduce clicks to our websites, AI output often relies on user-click data to produce more accurate results. That's what I learned after diving deep into user click signals from Google's API leak, antitrust trial, and patent filings. If algorithms like "RankEmbedBERT" sound boring, it was digging into how Google defines goodClicks and lastLongClicks that really deserve attention. These are seemingly fundamental to Google's ranking...
Links, links, links Google's Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow "shady links." But what would happen if you disavowed every link pointed at your website? I was curious enough to try and find out... (who needs traffic anyway?) My traffic didn't exactly tank, but the experiment ended up surprising me more than expected. What I learned is that the tool is still very powerful. And...
Howdy SEO Super Friend! As we spot a small number of sites recovering traffic from Google's last round of updates, it's becoming clearer what Google wants when it talks about "Helpful Content." UX (Ads & popups ↓) Business Model (Review sites ↓, ecommerce & forum sites ↑) First-hand Experience ↑ Now, based on our latest SEO study, we can likely add over-optimization to that list. Google says they want to demote content that's primarily made for search engines - but how do they know what to...