Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
How Google Click Signals Drive SEO Rankings and AI Answers
|
Howdy Reader! It's a great irony that while AI answers can reduce clicks to our websites, AI output often relies on user-click data to produce more accurate results. That's what I learned after diving deep into user click signals from Google's API leak, antitrust trial, and patent filings. If algorithms like "RankEmbedBERT" sound boring, it was digging into how Google defines goodClicks and lastLongClicks that really deserve attention. These are seemingly fundamental to Google's ranking algorithms, and, more importantly, marketers can influence these signals in the right direction. I wrote an entire post about it, including optimization tips: https://signal.zyppy.com/p/google-click-signals Important: Zyppy Signal is a new newsletter I recently launched on the intersection of AI, SEO, and marketing. If you wish to continue receiving posts like this, you should subscribe to Zyppy Signal here. It's free (and this current list will likely be discontinued). Feel free to respond to this email with any questions or to discuss Google click signals. Best of luck with your SEO! |
SEO Tips Newsletter
Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
Howdy friend, I want to talk about something important. Google Zero—the time when Google stops sending clicks—has come for many sites. And if not "zero," at least a large decrease in traffic.But Google still sends billions of visits per day to the web: visitors looking for specific websites, buying things, connecting with other humans, and solving a million unique problems.But increasingly, they are not looking for generic information. Yet many sites are still publishing generic blog posts. I...
Links, links, links Google's Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow "shady links." But what would happen if you disavowed every link pointed at your website? I was curious enough to try and find out... (who needs traffic anyway?) My traffic didn't exactly tank, but the experiment ended up surprising me more than expected. What I learned is that the tool is still very powerful. And...
Howdy SEO Super Friend! As we spot a small number of sites recovering traffic from Google's last round of updates, it's becoming clearer what Google wants when it talks about "Helpful Content." UX (Ads & popups ↓) Business Model (Review sites ↓, ecommerce & forum sites ↑) First-hand Experience ↑ Now, based on our latest SEO study, we can likely add over-optimization to that list. Google says they want to demote content that's primarily made for search engines - but how do they know what to...