Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
How Google Click Signals Drive SEO Rankings and AI Answers
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Howdy Reader! It's a great irony that while AI answers can reduce clicks to our websites, AI output often relies on user-click data to produce more accurate results. That's what I learned after diving deep into user click signals from Google's API leak, antitrust trial, and patent filings. If algorithms like "RankEmbedBERT" sound boring, it was digging into how Google defines goodClicks and lastLongClicks that really deserve attention. These are seemingly fundamental to Google's ranking algorithms, and, more importantly, marketers can influence these signals in the right direction. I wrote an entire post about it, including optimization tips: https://signal.zyppy.com/p/google-click-signals Important: Zyppy Signal is a new newsletter I recently launched on the intersection of AI, SEO, and marketing. If you wish to continue receiving posts like this, you should subscribe to Zyppy Signal here. It's free (and this current list will likely be discontinued). Feel free to respond to this email with any questions or to discuss Google click signals. Best of luck with your SEO! |
SEO Tips Newsletter
Get 2-4 emails per month to learn cutting-edge SEO best practices, the newest SEO tips, cutting-edge research, and highlights of the best SEO content in the industry. Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz.
Links, links, links Google's Disavow tool is something I use occasionally to help sites strategically recover from traffic losses of one kind or another. Many SEOs use it to disavow "shady links." But what would happen if you disavowed every link pointed at your website? I was curious enough to try and find out... (who needs traffic anyway?) My traffic didn't exactly tank, but the experiment ended up surprising me more than expected. What I learned is that the tool is still very powerful. And...
Howdy SEO Super Friend! As we spot a small number of sites recovering traffic from Google's last round of updates, it's becoming clearer what Google wants when it talks about "Helpful Content." UX (Ads & popups ↓) Business Model (Review sites ↓, ecommerce & forum sites ↑) First-hand Experience ↑ Now, based on our latest SEO study, we can likely add over-optimization to that list. Google says they want to demote content that's primarily made for search engines - but how do they know what to...
You still need links to rank in Google. For years, many SEOs used HARO for link-building and digital PR. It was free. You recieved cool emails every day. And it was really time-consuming. The old HARO is no more, but the landscape for pitching journalists and building links through digital PR is more robust than ever. If you haven't pitched to publications in a while, here are my top 3 recommended alternatives to HARO for link building: HARO - Wait, huh? While classic HARO is gone, new owner...