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Created by Cyrus Shepard, founder of Zyppy SEO and former lead of SEO at Moz. Get 2-4 emails per month to learn cutting-edge SEO best practices.

Featured Post

On-Page Features That Correlate With Big Google Updates + New Data on Keyword Cannibalization

Hi SEO Super-Friends, As Google “recovery” stories continue to be far and in between, does it ever seem unclear what exactly Google means when they demote a site for “unhelpful content” or one of their other ranking systems? I tried to figure a small part of it out. Taking 50 sites that saw either significant traffic gains or losses over the past several months, I looked at 50+ distinct on-page and UX signals, and then hand-collected over 2500 individual data points - yes, this took a very...

7 days ago • 1 min read
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